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Transactional Use Case Template Function Order Confirmation Sending an immediate confirmation of a successful order, including the Order ID and estimated delivery date. Shipping/Delivery Update Notifying the customer when their pack...

Q1: Why was my template rejected by Meta? A: Cause: The content may violate the WhatsApp Business Policy. Common reasons include referencing prohibited goods or making misleading claims. Solution: Review the policy and rewrite the body to be unambiguous an...

Step 1: Access the Templates Section From the main navigation menu, click on Assets. Under Assets, select Templates.   Step 2: Start Template Creation 1. On the Communication Templates page, click the + Create a Template button. 2. In the Mode of Comm...

Design for Richness: Since RCS supports high-res media, avoid plain text when possible. Use strong visuals and clear, concise copywriting. Strategic Interactivity: Every template should include at least one relevant CTA button. RCS allows up to four suggest...

RCS templates are ideal for enhancing customer communication with rich media and interactive elements, providing an experience far superior to standard SMS. New Product Launch: Use a Carousel template to showcase multiple new products with high-resolution...

Q: Why was my RCS template rejected? A: Rejection usually indicates a violation of RCS messaging guidelines, similar to other channels, often involving misleading claims, inappropriate content, or lack of clarity. Carefully review the body and header text to ...

Understanding Wallet Pass Configuration A Digital Wallet Pass is a dynamic file stored in a customer’s Apple Wallet (iOS) or Google Wallet (Android). Key Benefits: Real-Time Updates: Change points balances or tier statuses instantly. Proximity Aler...

The Pass Template Configuration page is where you map your brand's data to the visual layout of the card. Step 1: General Settings Pass Type: Choose from Loyalty, Coupon, or Gift Card. Note: You can only have one active template per pass type. If yo...

Once your template is saved, you can distribute it across three main channels: Step 1: Via E-Receipts Open the existing E-Receipt Editor under template page. Find the Wallet Loyalty Pass or Current Offers block. Click the Three-Dot Menu > Edi...

Design & Visuals Prioritize Readability: Avoid dark text on dark backgrounds. Use high-contrast colors (e.g., white text on a navy background) so barcodes scan easily under store lighting. Optimize Logo Size: Use a transparent PNG for logos. Avoid lo...

Use Case Strategy Key Field Mapping VIP Loyalty Card Replace plastic cards. The pass updates every time a customer shops. Tier Status, Points Balance Flash Sale Coupons Send a time-sensitive discount via SMS that customers can "save" f...

Q: The customer didn't receive a notification when their points updated. Why? A: Check Push Settings: Ensure "Push Notifications" was toggled ON in the Technical Settings of the template. Device Permissions: The customer must have "Allow Notificatio...

For a pass to be "dynamic" (updating automatically when a customer shops), you must link your digital receipt settings to the wallet delivery system. Step 1: Digital Receipt Settings Navigate to Digital Receipt Settings. Locate the App Wallet Delive...

You can drive foot traffic by having the pass automatically "wake up" on a customer's phone when they are near your physical location. The Requirement: You must maintain the Latitude and Longitude coordinates for your stores within the store profile setti...

Touchpoints for Delivery Customers will see the "Add to Apple Wallet" or "Add to Google Wallet" buttons in: Post-Purchase E-Receipts: Sent via SMS, WhatsApp, or Email immediately after a transaction. Marketing Campaigns: Blast messages promoting a n...

Step 1: Navigate to Campaigns From the main dashboard, select Campaigns from the left-hand navigation menu and click the +Create a Campaign button. From the "Mode of Communication" options, select WhatsApp to begin. Step 2: Define Campaign Details Ca...

The Campaign Analytics Report is a powerful diagnostic tool within OptCulture designed to provide deep insights into your marketing performance. By centralizing data from your email, SMS, and automation workflows, this report allows you to track engagement, me...