Campaigns
The Campaigns feature in OptCulture is a powerful tool designed to help you create, send, and analyze targeted marketing messages across multiple channels, including Email, SMS, WhatsApp, RCS and Push Notifications.
Whether you're announcing a new product, running a promotional sale, sending a newsletter, or re-engaging inactive customers, the Campaigns feature provides a streamlined workflow to connect with your audience effectively and drive measurable results.
SMS Campaigns
Creating an SMS campaign on the OptCulture platform allows you to send text messages to your cont...
Creating an SMS Campaign
Step 1: Navigate to Campaigns Select Campaigns and click on the +Create a Campaign button. ...
Best Practices
Be Concise and Clear. Personalize Your Messages: As mentioned in the campaign creation p...
Common Use Cases
Promotional Offers and Flash Sales: Instantly alert customers about limited-time deals, flash...
Troubleshooting & FAQs
Q: How does OptCulture determine which contacts are eligible to receive an SMS campaign? A: When...
Email Campaigns
The Email Campaigns feature is your all-in-one solution for creating, sending, and analyzing beau...
Troubleshooting & FAQs
Q: My test results were inconclusive. Why? A: This can happen if the sample size was too small t...
Common Use Cases
Testing Subject Lines: "New Collection is Here" vs. "Your New Wardrobe Awaits ✨". Testin...
Best Practices
Standard Email Campaigns Subject Lines: Keep them short (4-6 words). Personalize with merge ...
Creating A/B Testing Email Campaign
Part 1: Setting Up Your A/B Test Campaign Select A/B Testing Options under the Email Campaign. ...
Creating a Standard Email Campaign
Step 1: Navigate to Campaigns From the main dashboard, select Campaigns from the left-hand navig...
WhatsApp Campaigns
This guide provides a comprehensive overview of how to create, launch, and manage WhatsApp campai...
Creating a WhatsApp Campaign
Step 1: Navigate to Campaigns From the main dashboard, select Campaigns from the left-hand navig...
Best Practices
Obtain Opt-Ins: Ensure you have explicit consent from customers before sending them messages....
Common Use Cases
Promotions and Sales: Use WhatsApp to announce promotions, flash sales, or new product launch...
Troubleshooting & FAQs
Q: I scheduled a campaign, but no messages were sent. What happened? A: First, verify your campa...
RCS Campaigns
This guide provides a comprehensive overview of how to create, launch, and manage Rich Communicat...
Creating an RCS Campaign
Step 1: Navigate to Campaigns From the main dashboard, select Campaigns from the left-hand navig...
Best Practices
Create Compelling Content: RCS messages can include rich media like high-quality images, vide...
Common Use Cases
Promotional Campaigns: Transform promotions into interactive experiences with swipe-through c...
Troubleshooting & FAQs
Q: I scheduled my RCS campaign, but no messages were sent. What happened? A: First, check your c...
Push Notification Campaign
A push notification campaign allows you to send direct, timely, and engaging messages to your cus...
Creating an RCS Campaign
Step 1: Navigate to Campaigns From the main dashboard, navigate to Campaigns on the left-hand me...
Best Practices
Keep it Concise: Push notifications have character limits. Keep your message short and to the...
Common Use Cases
Abandoned Cart Reminders: Encourage customers to complete their purchase. Promotions and...
Troubleshooting & FAQs
Q: My push notification didn't send. What's the first thing I should check? A: First, verify you...