NPS Report

The Net Promoter Score (NPS) is a crucial, industry-standard metric for measuring customer loyalty and predicting business growth. The NPS Report in OptCulture provides a comprehensive, multi-layered view of your customer feedback, allowing you to move from a high-level score to the specific comments driving customer sentiment.

At its core, NPS is based on one simple question: "How likely are you to recommend [Your Brand] to a friend or colleague?"

Customers are categorized based on their 0-10 rating:

• Promoters (Score 9-10): Your loyal enthusiasts who will keep buying and refer others.
• Passives (Score 7-8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
• Detractors (Score 0-6): Unhappy customers who can damage your brand through negative word-of-mouth.

Your overall NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters: (\% \text{ Promoters} - \% \text{ Detractors}) = \text{NPS Score}