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Common Use Cases

  • Create "Bundle Offers" (Affinity Map): If "Sport" and "Sport Accessories" are frequently bought together, create a "Sports Starter Pack" bundle. This can increase the Average Order Value (AOV).

  • Strategic Product Placement (Affinity Map): Use the affinity data to inform your store layout or website recommendations. Place "Sport" items near "Sport Accessories" or feature them in a "Frequently Bought Together" widget online.

  • Reduce Churn (Product Journey): Identify categories with a high "Drop-Off" rate. Create targeted re-engagement campaigns (e.g., "We miss you! Here's 10% off your next purchase") for customers who bought from that category and then "dropped off."

  • Personalized Cross-Selling (Product Journey): If you know "GENTS" shoppers often buy "KIDS" items next, send them a targeted email 30 days after their "GENTS" purchase showcasing your new "KIDS" collection.

  • Inventory & Marketing Strategy (Category Growth): Double down on what's working. The "MEN'S" category is growing fast; increase your stock and marketing budget for it. The "thirtyCategory" is shrinking; investigate why, and consider a promotion to liquidate stock or a new strategy to revive it.

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