Purchase Basket Analysis
The Purchase Basket Analysis is an advanced reporting suite designed to help you understand complex customer purchasing patterns. It moves beyond simple sales reporting to answer critical business questions about product affinity, purchase journeys, and category trends.
The process involves navigating between three key tabs—Affinity Map, Product Journey, and Category Growth—to uncover actionable insights.
Accessing and Usage of Report
Step1: Navigate to the Report From the main menu, click on Reports. Select Purchase Bas...
Best Practices
Use "Excluded Categories" for Clean Data: Always use the "Exclude Categories" filter in the A...
Common Use Cases
Create "Bundle Offers" (Affinity Map): If "Sport" and "Sport Accessories" are frequently boug...
Troubleshooting & FAQs
Q: Why is my Affinity Map all red or showing weak affinity for all products? A: This can happen ...