Reports
OptCulture's reporting and analytics suite is designed to give you a real-time, 360-degree view of your marketing, loyalty, and customer engagement efforts. The reports transform raw data into actionable insights, helping you understand customer behavior, measure campaign performance, and prove your marketing ROI.
Customer Visits
The Customer Visits report is a powerful analytical tool designed to help you understand customer...
Accessing and Understanding the Reports
Access and Filter the Report Step 1: Navigate to the Report From the main menu, click on Report...
Best Practices for Analysis
Analyze Visit Intervals: Use the Intervals Chart to understand your natural customer purchase...
Common Use Cases
Measuring Retention: A marketing manager uses the Customer Visits Funnel to track the percent...
Troubleshooting & FAQs
Q: Why does the Customer Visits Funnel only show two steps (Visit 1 to 2)? A: The depth of the f...
NPS Report
The Net Promoter Score (NPS) is a crucial, industry-standard metric for measuring customer loyalt...
Accessing and Understanding the Report
Step 1: Navigate to the Report From the main menu, navigate to the Reports section and select NP...
Best Practices for Analysis
Look Beyond the Score: Your overall NPS score is a useful benchmark, but the real insights ar...
Common Use Cases
Identifying Service Issues: A regional manager notices a low NPS score for "Store B" on the N...
Troubleshooting & FAQs
Q: What is a "good" NPS Score? A: NPS scores can vary widely by industry. Generally, a score abo...
Sales Report
The Sales Report is your primary dashboard for monitoring the top-line financial and customer per...
Store Level Report
The Store Level Report is a powerful, multi-tab dashboard designed to provide granular insights i...
Accessing and Usage of Report
Step1: Navigate to the Report From the main menu, click on Reports. Select Store Level ...
Best Practices
Schedule Regular Reviews: Don't wait for a problem. Best practice is to check the Store Level...
Common Use Cases
Identify At-Risk Stores: Is a store's NPS Score suddenly dropping? You can quickly identify a...
Troubleshooting & FAQs
Q: Why is my NPS Score '0' or blank? A: This typically means no NPS feedback was received for th...
Purchase Basket Analysis
The Purchase Basket Analysis is an advanced reporting suite designed to help you understand compl...
Accessing and Usage of Report
Step1: Navigate to the Report From the main menu, click on Reports. Select Purchase Bas...
Best Practices
Use "Excluded Categories" for Clean Data: Always use the "Exclude Categories" filter in the A...
Common Use Cases
Create "Bundle Offers" (Affinity Map): If "Sport" and "Sport Accessories" are frequently boug...
Troubleshooting & FAQs
Q: Why is my Affinity Map all red or showing weak affinity for all products? A: This can happen ...