Troubleshooting & FAQs

Q: My test results were inconclusive. Why?

A: This can happen if the sample size was too small to be statistically significant, or if the change between your variations was not impactful enough to alter user behavior.

Q: What happens if there's a tie between two variations?

A: In the event of a tie, the system will typically default to sending Variation A to the rest of the audience.

Q: Can I test more than just two variations?

A: Yes, the OptCulture platform supports A/B testing with up to four different variations. However, for clear and simple results, it's often best to start with just two.