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Best Practices

  • Create Compelling Content: RCS messages can include rich media like high-quality images, videos, and GIFs, which makes them more engaging than plain text.

  • Personalize and Segment: Segment your audience to send them relevant messages. Personalizing messages with customer data can also help increase engagement.

  • Include a Clear Call to Action (CTA): Use interactive elements like buttons and quick replies to guide users and make it easy for them to take a desired action, such as "Shop Now" or "Book Appointment".

  • Maintain Brand Identity: RCS messages can be branded with your company's name, logo, and colors, which helps build trust and recognition.

  • Optimize and Analyze: Regularly test different message formats, visuals, and CTAs. Use analytics to track key metrics like delivery rates, open rates, and conversion rates to optimize your campaigns.

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