Best Practices

• Keep it Concise: Push notifications have character limits. Keep your message short and to the point.

• Personalize Your Messages: Using merge tags for a user's name or other info can significantly increase engagement.

• Segment Your Audience: Avoid generic blasts. Send targeted messages based on user behavior or location for better relevance.

• Use Rich Media: Include images, logos, or emojis to make your notification visually appealing and stand out.

• Create a Clear Call-to-Action (CTA): Tell users exactly what to do with persuasive, active language.

• Optimize Timing and Frequency: Sending too many notifications can cause "notification fatigue." Use A/B testing to find the optimal schedule for your audience.