Best Practices

• Be Concise and Clear.

• Personalize Your Messages: As mentioned in the campaign creation process, use merge tags to personalize your messages. Addressing a customer by their name, or referencing their recent purchase, can significantly increase engagement and make the message feel more relevant.

• Include a Clear Call-to-Action (CTA): Every SMS campaign should have a clear purpose and a single, well-defined action you want the recipient to take. Whether it's "Shop Now," "Redeem Code," or "Learn More," the CTA should be prominent and direct the user to a specific destination, such as a mobile-friendly landing page.

• Respect Timing: Schedule your campaigns to send at appropriate times. Avoid sending messages late at night or very early in the morning unless the message is a critical alert. Use the "Recurring" and "One Time" scheduling options strategically to reach your audience when they are most likely to be receptive.

• Offer Value: Ensure every message provides real value to the customer. This could be an exclusive discount, a special promotion, a helpful reminder, or an important update. If your messages consistently provide value, customers are more likely to stay subscribed.

• Maintain Brand Consistency: While the message is short, it should still align with your brand's voice and tone. If you are using pre-approved templates, ensure they reflect your brand's style.

• Provide a Way to Opt-Out: In every message, include clear instructions on how to unsubscribe (e.g., "Reply STOP to unsubscribe"). This is not only a legal requirement in many regions but also a sign of respect for your customers' preferences.